ZERO LATENCY

Strategic Action Plan 2025-2026

€550K
Current Revenue
€750K
Target Revenue
+36%
Growth Goal
📈
+60%
Revenue Growth 2024
↑ Strong momentum
👥
80.7%
Inactive Customers
4,264 lost customers
📍
76%
Waterloo Utilization
vs 89% Brussels
🔄
23.6%
Repeat Rate
Target: 35%
💡

Not a revenue crisis — an efficiency & retention crisis

Revenue is growing, but you're leaking money through wrong channels, lost customers, and underutilized capacity.

€150-250K
Recoverable Revenue / Year

🎯 The 5 Root Causes

1
📱
Meta ads bring low-value customers
Annual Impact
-€15-20K
2
📉
Organic social collapsed (68% drop)
Missing Revenue
-€30-50K
3
👻
4,264 inactive customers not reactivated
Potential Revenue
-€50-100K
4
🏢
Waterloo underutilized (Roomscale 27%)
Missing Revenue
-€30-50K
5
🛒
No weekend pricing + 58% checkout abandon
Missing Revenue
-€20-40K

⚡ Priority Actions This Week

🔴
Today

Reinstate Weekend Pricing

Add 10-15% premium for Fri-Sun slots. 2 hours of work, +€20-30K/year impact.

🟠
Tomorrow

Send Reactivation Email

Email 4,264 dormant customers with 15% off offer. Potential €25K recovery.

🟡
This Week

Fix Marketing Channels

Pause broad Meta campaigns, keep retargeting only. Shift budget to Google Search.

🟢
This Week

Start Posting on Instagram

Post 3x this week. Customer reactions, gameplay footage, behind-the-scenes.

📅 Implementation Roadmap

Quick Wins
Short Term
Weeks 1-12
1

Weekend Pricing

Reinstate peak pricing

+€25K
2

Checkout Optimization

Reduce 58% abandonment

+€30K
3

Reactivation Campaign

Email dormant customers

+€25K
4

Channel Rebalance

Meta → Google shift

Better ROI
5

Social Media Revival

4x posts per week

+€40K
Build Systems
Mid Term
Months 3-6
6

Post-Visit Emails

Automated retention sequence

+Retention
7

Loyalty Program

"Play All 6 Games" challenge

35% repeat
8

TikTok Launch

VR content goes viral

10K followers
9

B2B Pipeline

Corporate sales outreach

+€34K
10

Birthday System

Dedicated packages

€398 avg
Scale
Long Term
Months 6-12
11

CRM Implementation

Customer lifecycle tracking

Automation
12

Dynamic Pricing

Demand-based pricing

+15% rev
13

B2B Sales Hire

Dedicated corporate focus

€100K+ B2B
14

Events Product

Premium venue buyouts

€1,500+
15

SEO & Content

Rank #1 for key terms

Free traffic

📊 12-Month Targets

Annual Revenue
+€200K
€550K current €750K target
Waterloo Utilization
+9pp
76% current 85% target
Repeat Rate
+11pp
23.6% current 35% target
B2B Revenue
+200%
€17K current €50K target

💰 Budget Reallocation

🔴 Current Allocation

Meta Ads
€22,000
Google Ads
€17,000
Optimize

🟢 Recommended Allocation

Google Search
€25,000
Meta (Retargeting)
€8,000
Email + Local + Content
€6,000